Shopper Journey Mapping
Category Narrative Studio
Workshops compress positioning debates into decision-ready narrative boards. Designed for teams juggling multiple sub-brands in Thai retail.
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Khemjira Phan
Category analyst specializing in overlapping SKU portfolios.
What is included
- Narrative board template
- Competitive tension mapping exercise
- Shelf talker copy guardrails
- Distributor pitch one-pager
- Media briefing addendum
- Revision log for seasonal refreshes
- Optional legal pre-read checklist
Outcomes
- Single narrative spine referenced in joint plans
- Reduced rework between trade and brand teams
- Clear “no-go” claims list for agencies
Experience notes
Category Narrative Studio ended three parallel storylines we were feeding distributors. Tighter, quieter brand voice.
FAQ
We recommend a read-only observer; production stays with your partners.