Promotion planning

Promotion ROI Clinic

Clinic weeks blend desk analysis with structured debates so marketing and revenue management align on what “good” looks like before stores execute. Includes sensitivity views for price band changes common in Thailand.

Duration · 2 weeks
Format · Hybrid
Channel focus · Hypermarket leaflets and in-store bundles
Team size · 5–9 people
Price from · THB 42,500

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Santi Meesuk

Campaign operations manager with FMCG pricing and promo depth experience.

What is included

ROI worksheet with documented assumptions
Scenario tabs for depth vs breadth promotions
Retailer-specific guardrails sheet
Facilitation guide for internal challenge sessions
Archive format for post-event learning
Linkage to journey stage KPIs
One-page executive readout

Outcomes

Documented assumptions everyone can audit
Cleaner handoffs to campaign operations
Repeatable post-promotion review agenda

Experience notes

Bangkok-based trade lead here — Promotion ROI Clinic surfaced two mechanics we were double-counting. The worksheet is now our default gate.

Bee

FAQ

Helpful but we can start with shipment and funding data if sell-out is delayed.