Shopper Journey Mapping
Store Ghost Walk Series
Megon facilitators shadow your team through selected Bangkok stores, capturing verbatim shopper comments and staff behaviors against a journey checkpoint list. Ideal when digital analytics miss tactile cues.
Request information Review refund terms
Ornicha Lert
Retail designer translating qualitative signals into layout-friendly briefs.
What is included
- Checkpoint list by category archetype
- Voice memo transcription guide
- Photo consent workflow
- Same-day debrief structure
- Highlight reel template for internal share-outs
- Risk note for competitor proximity
- Optional evening traditional trade add-on
Outcomes
- Rich qualitative evidence for journey updates
- Shared observational standards for regional leads
- Action list prioritized by feasibility
Experience notes
Store Ghost Walk Series changed how we talk about cold vault placement. Ornicha’s debrief format is now our team default.
FAQ
You secure access; we provide letter templates and badge copy.