Story
Measured discipline
Megon Ultimate began when three trade leads kept rebuilding identical journey slides after every minor distributor reorg. We formalized the boring parts — intercept templates, shelf photo rules, review agendas — so strategists could spend time on judgment, not formatting.
Today the studio sits at 479 Suthisarn Road with a wall of printed journey canvases annotated in pencil. Digital files leave the building, but the physical traces keep us honest about what actually survived a quarter in market.
Principles
Evidence before polish
We ship rough boards early so field teams can break them before you print anything glossy.
Distributor-readable
If a chart needs a legend longer than three lines, we redraw it.
Quiet governance
Rituals beat charisma. Agendas are part of the product.
Milestones
- 2016 — First retained journey sprint for a national beverage brand.
- 2020 — Shelf Signal Lab template pack adopted by two distributors as default.
- 2024 — Studio expansion to twelve seats with dedicated client success pairing.
Team
Twelve people, no rotating cast
Naree Prasert
Trade marketing strategist
Builds journey canvases that survive distributor QBRs without slide bloat.
Arthit Somboon
Field execution lead
Owns shelf signal standards and calibration rituals for regional teams.
Lalita Wichai
Client success partner
Maps distributor incentives to journey artifacts clients can maintain.
Khemjira Phan
Category analyst
Quantifies overlap risk when portfolios crowd the same aisle missions.
Ornicha Lert
Retail designer
Turns qualitative walks into layout-friendly briefs for merchandisers.
Santi Meesuk
Campaign operations manager
Aligns promotion mechanics with journey milestones before funding locks.
Patipol Ruang
Trade marketing strategist
Specializes in e-com and modern trade hybrids after reorganizations.
Wipa Thong
Client success partner
Facilitates cross-functional reviews with quiet, enforceable agendas.
Thanya Cho
Category analyst
Connects shipment anomalies to on-shelf stories without overfitting.
Ekkarat Pimsen
Field execution lead
Runs ghost walks that respect store rhythm and staff dignity.
Malai Suwan
Retail designer
Prototype fixture tests that match humid store realities.
Jirayu Han
Campaign operations manager
Keeps post-promotion retros from collapsing into anecdote battles.