Shopper Journey Mapping
Journey Canvas Sprint
Megon Ultimate anchors each sprint in field intercepts around Bangkok modern trade and selective traditional trade corridors. You leave with a validated journey canvas, retailer call scripts, and a review cadence your category and sales teams can reuse without re-briefing an agency every quarter.
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Naree Prasert
Trade marketing strategist with twelve years across beverage and personal care in Thailand.
What is included
- Intercept guide tailored to your banner set
- Journey layer taxonomy aligned to your internal data fields
- Workshop-ready Miro board with version history
- Handoff notes for distributor commercial teams
- Promotion overlay markers for seasonal windows
- Quality rubric for updating evidence quarterly
- Printable one-pager for leadership reviews
Outcomes
- A single source of truth for shopper missions by channel
- Clear ownership between trade marketing and field sales
- Prioritized in-store tests tied to measurable signals
Experience notes
The Journey Canvas Sprint forced us to reconcile two conflicting journey maps. The intercept guide alone saved our field team a week of rework.
Dense, in a good way. We needed another half-day for distributor alignment, which Megon flagged upfront.
FAQ
Yes, with travel billed at cost. Lead time adds roughly one week for secondary cities.