Custom workspace
Journey Mapping Studio
A dedicated surface for teams who already collect data but lack a quiet place to argue about what it means. Three modules, each with a distinct artifact.
Shopper Journey Mapping diagnostic
We inventory existing maps, data feeds, and meeting rhythms. Output is a heatmap of trust: where finance, field, and distributors already believe the same story versus where evidence is thin.
- Artifact audit checklist
- Duplicate journey detection
- Risk register for silent categories
Channel workflow blueprint
Swimlanes for modern trade, traditional trade, and e-commerce with explicit handoff timers. The diagram below is schematic — your final version ships as an editable file with footnotes for owners.
Implementation scorecard
A weighted scorecard tying journey milestones to shelf, promo, and distributor KPIs. Scores are deliberately modest on day one so teams can see movement after interventions.
Includes calibration workshop and a “red team” prompt list borrowed from Cross-Functional Review Engine engagements.
How teams use it
- Import current KPI dictionary — we flag duplicates.
- Assign owners per row; no shared “team” ownership allowed.
- Review monthly with pre-reads attached, not inline deck building.