Retail execution
Shelf Signal Lab
This program pairs photo-based capture rules with a lightweight scoring model so trade teams can compare stores without flying analysts to every province. Outputs sync with your existing reporting templates for shopper journey mapping reviews.
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Arthit Somboon
Field execution lead focused on modern trade compliance and photo analytics.
What is included
- Photo angle standards for consistent scoring
- Excel and Sheets templates with locked formulas
- Training deck for merchandising supervisors
- Calibration session with Megon field lead
- Escalation tree for ambiguous shelf states
- Monthly rollup dashboard layout
- Integration notes for common BI tools
Outcomes
- Comparable shelf scores across regions
- Faster root-cause conversations with distributors
- Cleaner inputs for promotion post-mortems
Experience notes
Shelf Signal Lab gave us vocabulary our stores and distributors both understood. The calibration session caught two categories we were scoring inconsistently.
Short, sharp. Wish we had booked the optional add-on for pharmacy chains earlier.
Templates are strict by design — that is why the numbers finally line up week to week.
FAQ
Yes. We adapt the scoring model to your fields and train teams on edge cases rather than replacing tooling.